Nagpur University MBA Marketing Brand Management Paper Download

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Master of Business Administration MBA Examination Question papers for  Group A Marketing Management of Nagpur University

Nagpur University MBA Marketing Brand Management Paper Download – MBA Group A Brand Management Question Papers Nagpur University

Hello friends today i m going to provide you Nagpur University’s old question paper for “2nd sem MBA Marketing Management Paper 2 [Brand Management]” hope you all refer this question paper for further study purpose.

MDN/KS/09 – 1876-A
Second Semester Master of Business
Administration (MBA) Examination

(New Course)
Group A : Marketing Management
Paper II
BRAND MANAGEMENT
Time : Three Hours]    [Max. Marks : 80]

N. B. :(1) Attempt any five questions, atleast two questions from each section are compulsory.
(2) All questions carry equal marks.

SECTION A

1. What are the managerial aspects involved in product planning ?
2. What are the various purposes of branding ? Does a brand always identify the source of a product ? Give examples of the kinds of products that are difficult to brand.
3. What are the steps involved in Brand Positioning ? Explain the various positioning platforms using suitable examples.
4. Explain the various issues involved in Managing Brand Equity.

5. Discuss what factors contribute to the success or failure of a brand in the market place by picking up one example each from on FMCG and consumer electronics of your choice.

SECTION B

6. What are the criteria for choosing brand elements to build brand equity ?
7. What are the reasons for brand extensions ? Discuss basis for brand extension with suitable examples.
8. Explain the role of communication strategy in Brand Personality.
9. Write notes on (any two) (a) Celebrity endorsement (b) Agony appeal (c) Tear appeal
(d) Humour appeal
10. How will you design a branding strategy for a product to be launched in the international market :

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